The new brand signifies fitness and fashion, something that Hrithik has always been associated with. Apparently the title HR, which are Hrithik's initials has an 'x' attached to it, which as per Roshan signifies extreme. Hrithik is one of the first heroes to have stepped on the lines of clothing brand while his contemporaries and seniors have mostly been associated with fragrances. Also we hear that the brand promises to give high quality at affordable rates.
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